KPI Gaming expands its management team to conquer esports content creation

KPI Gaming has announced two new signings within its team to begin a new nnew stage that will be aimed at the production of audiovisual content and consulting within the influencer sector. All this, without forgetting its competitive role as an esports club. These are the incorporations of Jose Orive, as Content Director, and Armando Gutiérrez, as Commercial and Marketing Director.

Jose Orive, a professional with more than 15 years of experience in the world of audiovisual production, has previously played key roles in advertising and content creation, collaborating in outstanding projects for renowned brands such as Opel, Movistar, El Corte Inglés and Banco Santander, among others. His professional career began in the world of podcasting with “Todopoderosos”, and, together with other colleagues such as Arturo González Campos and Juan Gómez Jurado, he created “Cinemascopazo”, a successful branded content for Coca-Cola broadcasted on YouTube. Subsequently, he developed “Seriotes” for the television network AXN. Orive has also worked as a writer and scriptwriter in several Mediaset and Atresmedia programs. Currently, he combines his position at KPI Gaming with his adventure in the world of artist representation and production, collaborating with the comedian Miguel Lago.

I am excited to join KPI Gaming at this key moment of its growth. I look forward to contributing to the creation of quality content and participating in the development of exciting projects in the world of esports and entertainment.

Jose Orive, new Content Director at KPI Gaming.

As for Armando Gutiérrez, a graduate in Advertising from the Complutense University of Madrid, he joined the KPI Gaming team last July as Commercial and Marketing Director. With more than 13 years of experience in advertising, he has held prominent roles in renowned companies such as Eurosport (Warner Bros Discovery), Disney and Samy Road, among others. In recent years, he has specialized in branded content and innovation projects, being Director of Partnerships at The Story Lab (Dentsu) for 4 years, leading projects for brands such as P&G, MasterCard, Mondelez, Arla Foods and Mattel. Currently, he is a founding partner of PKO Music Group, where he acts as an innovation consultant for brands in the music industry.

It is an honor and a huge challenge to be part of the KPI Gaming team. I am sure we are going to be a reference in the esports and entertainment territory.

Armando Gutiérrez, new Sales and Marketing Director of KPI Gaming.

We are excited to welcome Jose Orive and Armando Gutierrez to the KPI Gaming family. Their exceptional experience and skills will significantly strengthen our team and allow us to deliver quality content and a solid commercial strategy. We look forward to working together in the pursuit of excellence in the world of esports and entertainment.

Eric Murillo, director of KPI Gaming

These new additions only reinforce KPI Gaming’s commitment to its mission of delivering exceptional gaming and entertainment experiences for its community of fans and partners.