How to make money on YouTube even if you’re not a star: what you need to meet

You can make money on YouTube very simply. And you don’t have to have tens of thousands of followers to do it.

So creators who use the Shorts format will receive a percentage of the money generated by the ads they show, after being accepted into YouTube’s program that rewards all eligible creators.

How to make money from YouTube Shorts

The YouTube video platform has announced that, as of 2023, creators of Shorts will be part of the Partner Program. For reference, the Partner Program is the system whereby eligible creators receive a percentage of ad revenue. YouTube officials say this is the first time this video format will bring money to creators in a platform-wide organized way.

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YouTube will stop 55% of ads and leave content creators 45%. Here’s what you need to do to join the Partner Program and make money from short videos.

So you need to have over a thousand subscribers, four thousand hours of views in the last year and ten million views in 90 days for Shorts content. With these changes to the Partner Program, which will go into effect sometime early next year, YouTube hopes to attract more creators than TikTok, Instagram and other social media rivals.

If you live in a cave and didn’t know that until now, Shorts is a feature heavily inspired by TikTok, the network that popularized short videos. Through it, you can edit multiple pieces of video, add music and choose speed settings.

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The Chinese popularised the short-form video trend, and the idea has since been copied by many around the world: Instagram’s Reels, a platform owned by Facebook, Snapchat’s Spotlight, and now YouTube’s Shorts. YouTube claims it’s a new way for creators to connect with their audience and, most importantly, they just need a phone and do it all with the dedicated camera feature, straight from the app. The videos are no longer than 60 seconds long, with more than one frame.

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