According to the latest study published by Counterpoint Research, global PC shipments fell 15.5% year-over-year in Q3-2022 to 71.1 million units. Certainly, this is the second wave of declines in global PC shipments, with an 11.1% drop also recorded for Q2-2022.
The recent drops in PC sales were mainly due to lower demand in the business and retail consumer segment, driven primarily by global inflation that has reduced disposable income for non-essential spending. Even though most of the component shortage issues have been remedied, OEMs still have a very negative outlook for Q4-2022, yes and the first part of 2023.
Neither the promotions run by some vendors, or the unveiling of new generations of components (e.g. new AMD and Intel processors) seem to have helped much, with consumers preferring to either stick with current equipment, or move towards budget solutions.
According to supply chain sources, particularly component suppliers, unsold inventory appears to have peaked in Q3 and will gradually decline in subsequent quarters. However, this does not mean that production will also accelerate immediately, leaving a surplus of products to be “consumed”.
Counterpoint Research bulletin highlights:
- Apple announced a 7% year-over-year increase in shipments, which was the opposite of market expectations. This was due to the company launching a new product at the end of Q2 and restocking shipments after Q2 China bottlenecks messed up ODM production schedules.
- The 9% drop in shipments reported by Asus was in line with the company’s goal of using its business customer-focused strategy to exceed anticipated shipments for the year
- Lenovo declined 16% year-on-year with the overall PC market, but the resulting revenue from business customers exceeded the declines seen from retail customers. Lenovo’s 23.7% market share is unchanged from last year.
- HP shipped 12.7 million units in Q3, resulting in an 18% market share. The company ended the third quarter with a 26.5% year-over-year loss, attributed to its higher consumer mix.
- Dell had a 17% market share and a 20% year-over-year decline in shipments. Dell sold 12 million PCs in Q3 2020, continuing to capitalize on increased demand driven by COVID-19 and adaptations for “remote” working.
The bad news for industry players is that the PC market has minimal chance of growth in the coming year as well, with worsening global economic conditions leading to long-term effects felt most acutely in market segments attributed to relatively expensive goods and not immediate necessities, such as the smartphone and PC markets.