GEEIQ raises $8.2M to help brands navigate the metaverse

GEEIQa data platform focused metaverse which has already won over major brands including Porsche, H&M and Guccihas just completed a tour de table from 8.2 million dollars.

Founded in London in 2018, GEEIQ defines itself as a data provider which enables brands to “identify and optimize” their strategies in the metaverses such as Roblox and Fortnite, but also in virtual worlds web3 as Decentraland.

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On Tuesday, the British start-up announced that it had raised 8.2 million dollars as part of a financing round led by YFM Equity Partners with the participation of GFR Fund and FOV Ventures. The new capital will be used to enhance the platform and accelerate international expansion.

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The world’s leading brands rely on GEEIQ, and this latest investment will boost our ability to support them further, while enabling us to exploit new business opportunities,” proclaimed GEEIQ CEO Charles Hambro.

The data provider metaverse prides itself on serving giants such as Ralph Lauren, Walmart, Porsche, L’Oréal, H&M and others. Gucciwhich landed last year on The Sandbox.

GEEIQ is testament to the fact that brands are starting to take virtual environments and the metaverse much more seriously,” commented YFM’s Helen Villiers.

According to the venture capitalist, traditional advertising and a presence on social networks are no longer enough for brands entering this space. “They need tools like GEEIQ to measure and allocate KPIS […] GEEIQ represents a more mature metaverse investment opportunity “she added.

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