The first owner of the electric pickup replaces his petrol-powered F-150 with it.
Ford has started delivering F-150 Lightning. The first customer to get the electric pickup is Nicholas Schmidt, who lives in the state of the carmaker’s home state of Michigan, about a two-hour drive from the F-150 Lightning plant in Dearborn. Ford began full production of the electric vehicle there last month.
EV is replacing a gasoline-powered F-150, Schmidt told Bloomberg. Schmidt, who also owns a Tesla Model 3, said he was thinking of buying a Rivian R1T and also made a reservation for a Tesla Cybertruck.
He said any electric pickup he could order first would be the one he would buy. After receiving the F-150 delivery, Schmidt canceled his Cybertruck reservation.
Ford said earlier this month that it would begin delivering the F-150 Lightning “in the next few days.” Although it is not the first car manufacturer to deliver an electric pickup truck to the United States, Rivian began doing so last year, defeating Tesla.
Tesla still has a lot to learn
However, Ford is not the first carmaker to deliver an electric pickup truck to the United States, ahead of Ford was another US carmaker, Rivian.
Rivian was the first manufacturer to launch an electric pickup truck last year.
What is remarkable is that both companies managed to defeat Tesla.
Basically, it took advantage of the lead it had over Tesla in this market, as the F-150 was the best-selling vehicle in the United States in the last four decades. An example: it received almost 45,000 pre-orders for Lightning in just 48 hours.
Given that the Cybertruck will not go on sale until next year, both Ford and Rivian have a chance to build a significant share of the electric truck market long before Tesla launches the Cybertruck.