The American video game and e-sports company. Misfits, has presented a new image. The logo, the typeface and the artwork have a more cheerful and cartoonish touch. The rebranding is intended to reflect the new direction the company is going to take.which will will focus more on video games, media and culture, leaving esports aside.
Misfits Gaming Group is a household name in North American and European eSports. Founded in 2016, the organization competed professionally in a wide range of video games, including. League of Legends and Fortnitewhile also operated teams in the Overwatch League (Florida Mayhem) and Call of Duty League (Florida Mutineers).
The organization sold its position in the LEC to Team Heretics in 2022 and made significant moves to position itself as a brand focused on content creators.rather than a competitive organization.
This new change reflects a closer approach to creators, with a more colorful visual style and design. The company’s mascot, the rabbit, will continue to be part of the company’s identity, but with a modified design. According to the organization, it will have a more prominent role in digital media and materials. It has also announced a merchandising launch to celebrate the new identity, consisting of streetwear-inspired T-shirts, sweatshirts and caps.
We have always believed in the power of video games, media and culture to bring people together and create meaningful experiences. This rebrand reflects our continued dedication to fostering a community-driven environment that empowers our creators and engages our global audience like never before.
Ben Spoont, CEO of Misfits
Separately, it is worth noting that Misfits created a multi-million dollar fund to support its creator-centric business, in addition to naming Sam Toles, new Director of Media and Entertainment, and Karl Jacobs, a member of the MrBeast team, as Chief Creative Officer.