Dogecoin fan Elon Musk announces new feature for Twitter

On Saturday, Elon Musk tweeted that Twitter, which he recently acquired, would offer a new Blue subscription “more expensive” that would remove ads from the micro-blogging platform. While this feature has not yet been made available, the existing $7.99 per month Twitter Blue subscription offers 50 percent fewer ads compared to “unverified people.

Twitter’s new Blueprint

It’s possible that Elon’s solution to Blue’s low membership numbers and 40% drop in ad revenue is to offer a more expensive subscription that doesn’t include ads. Elon Musk says Twitter is also working on a mechanism to minimize the frequency and size of ads shown on Twitter.

The dogecoin fan is quoted as saying:

The ads are too frequent on Twitter and too big. We are taking steps to address both of these issues in the coming weeks.

While the billionaire has not publicly commented on the new price, industry experts believe it will be between $15 and $16. The existing Blue subscription comes with privileges such as a “verified” blue checkmark, the ability to cancel tweets, a way to submit longer 1080p videos, a reader mode for threads and preferential ranking in conversations. All of these features are available for an additional $8.

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Twitter’s attempt at monetization

Since acquiring the platform in October, Musk has been working to diversify the company’s economics away from advertising revenue. He is pinning his hopes on revenue from memberships in “Twitter Blue” to achieve this goal. To offset the commission Apple and Google take from in-app purchases, Twitter currently charges a $3 premium for Twitter Blue signups that come from iOS or Android smartphones.

Since its relaunch in December, Blue has been offered as a paid subscription on iOS for $11 a month. On Thursday, Twitter began offering Blue to users on its Android platform for the same price. A one-year subscription can also be purchased for the discounted price of $84.

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