Blackbird Labsa company that offers a web3 platform designed to help restaurants à build loyalty their customers customershas just collected 24 million dollars froma16z, Amex Ventures and others.
Founded in the United States in 2022 and already well-funded, Blackbird Labs announced on Wednesday that it has closed a new round of financing, a Series A of $24 million led by renowned venture capital firm Andresseen Horowitz, aka a16z.
According to a press release, the deal also includes the participation of Amex Ventures and Bolt by QED. VCs who had invested in the platform during its previous fund-raising round, such as USV, Shine and Variant, have once again backed the project.
Blackbird Labs is on a mission to help restaurateurs connect with their customers, while rewarding them at the same time. The startup already serves some twenty restaurants, notably in its native New York.
Web3 offers restaurants and customers a powerful new way to connect, making every dining experience unique and more meaningful,” commented Arianna Simpson, General Partner at a16z.
According to the venture capitalist, Blackbird enables loyalty programs that “only Web3 technology can offer”.
With its platform, restaurateurs can “seamlessly” gather information, such as their customers’ tastes or where they prefer to sit.
On the customer side, the service is presented as “extremely easy” to use. Visitors simply place their mobile on an NFC reader and enter their phone number to register. They can then unlock benefits and get their hands on FLYBlackbird’s native token, without the need to own and know how to use a crypto wallet. Tokens can be used to purchase “specific items” or win “membership rewards” in a restaurant.
We are delighted to support Blackbird as they explore how to leverage Web3 technology to positively transform the dining experience for consumers and the restaurant industry,” said Matt Sueoka, Global Head of Amex Ventures.
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