Beats launches special edition “Kim Kardashian” headphones

Even though it’s not as popular as it was a few years ago, the Beats headphone brand, bought by Apple several years ago, still seems to be making interesting moves in the premium area. It made its mark in the early days by partnering with many stars in the music industry or famous athletes, who wore Beats headphones in public everywhere. But now Apple is setting up a new partnership, this time with a celebrity: Kim Kardashian is launching a new series of Beats headphones inspired by skin tones.

New Beats Fit Pro headphones come in new skin-inspired shades

The Beats X Kim Beats Fit Pro series incorporates three new colours of Apple’s true wireless headphones. They are made specifically to best match three skin types, depending on how dark or light the user’s complexion is. They also match various shades of foundation, often used by the female audience. The three colours have names like Moon, Dune and Earth, from lightest to darkest.

But it looks like a partnership between Apple/Beats and Kim Kardashian had been in the works for a long time. These headphones first appeared in public on the ears of the star, who was already wearing them a month before they were officially announced.

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Even though the three colors are new, the helmet hardware is otherwise absolutely identical. We’re dealing with the same true wireless headphones with Apple technologies on board, like the ability to quickly connect to iPhones and charge via USB-C. The headphones are equipped with ANC and 3D spatial sound, touch buttons on the side and promise up to 6 hours of battery life with ANC active.