The Indian esports technology and production company, AA Gaminghas launched the video game and esports platform, AA Play. The application will allow users in India to participate in tournaments, purchase physical and video game items, as well as connect with other players.
Founded in 2021, AA Gaming focuses on tournament organization, branded broadcasts and event management. According to the announcement, the company has launched AA Play as a “response to the needs of gamers in India.”
The platform has three distinct features: The first is the organization of tournamentswhich allows users to participate in competitions of various games. The second will be available a social/community sectionwhich will allow players to create communities for specific video games, organize meetings and connect. The third function, which will be available at a later date, is a marketplace where users will be able to purchase in-game products and items. AA Gaming has not communicated when this feature will be launched.
With AA Play, we are gearing up to revolutionize the gaming experience, bringing everything a gamer needs – compete, connect and shop – on one exciting platform. With the explosion of the video gaming sector in India, we are thrilled to be at the forefront, offering an end-to-end solution that puts the power in the hands of gamers. In the past, we focused on third-party and white-label B2B services, but this application marks a bold inflection point. We are taking a giant step towards a direct-to-consumer model, which opens up incredible opportunities for innovation and new revenue streams.
Akash Dhangar, Founder and CEO, AA Gaming