On Monday, Apple finally presented its long-awaited VR headset at the WWDC developer conference: the Vision Pro. It’s scheduled for release in 2024 at an RRP of $3,500, so it’s not for the mass market.
On a purely technical level, however, the tenor of the Vision Pro is enthusiasm. Above all, the use of looks, gestures and voice appears to many to be revolutionary.
Mark Zuckerberg did not join in the hymns of praise.
The founder and CEO of Meta (formerly Facebook) has so far firmly controlled the VR market with his own Quest products and finds: Apple has shown little new and is moving in a direction that he cannot imagine for its products.
Apple Vision Pro:
No magic solutions
Yesterday, the billionaire addressed his employees in an internal, company-wide meeting. Zuckerberg positioned himself for the new product presentation from Apple. He didn’t seem particularly intimidated.
Instead, he apparently sees the Vision Pro as a competitor that is going in a completely different direction than the in-house Quest headsets. These are designed much more for social interaction and would target a cheaper segment.
The US website The Verge has published Mark Zuckerberg’s statements in full. We have translated them into German for you below:
Apple has finally announced its headset, so I want to talk about it briefly. I was really curious what they would deliver. And of course I haven’t seen it myself yet, so I’ll find out more as we play around with it and see what happens and how people use it.
From what I’ve seen so far, I’d say the good news is that there aren’t any magical solutions to the laws of physics that our teams haven’t already explored and considered. They’ve gone for a higher-resolution display, and that, along with all the technology they’ve built in to power it, costs seven times as much and uses so much power that you need a battery and a cable to use it. They’ve made that compromise, and for the cases they’re targeting, that may make sense.
I think their announcement in an important way shows the different values and visions of our companies. We innovate to ensure our products are as accessible and affordable as possible and this is a core part of what we do. And we’ve sold tens of millions of quests.
More importantly, our vision for the metaverse and the presence is fundamentally social. It’s about people interacting and connecting with each other in new ways. Our device is also about being active and doing something. In contrast, each of their demos has featured a person sitting alone on a couch. I mean, that could be the vision of the future of computing, but it’s not the one I want. There’s a real philosophical difference in the way we approach this. And seeing what they’re going to offer and how they’re going to compete made me even more excited and in many ways optimistic that what we’re doing matters and will succeed. It will be a fun trip.
What our VR guru Dennis Ziesecke thinks of Apple’s Vision Pro, he tells you in his comment:
Just days before Apple’s Vision Pro was announced at WWDC, Meta itself unveiled a new headset. The Quest 3 VR glasses are scheduled to be released this fall and will cost around $500 – as mentioned in Zuckerberg’s statement, about a seventh of the price of the Vision Pro.
What do you all mean? Do you agree with Zuckerberg that Apple hasn’t actually shown anything new and has completely misjudged the high price? Or are these the words of a CEO who wants to use his last ounce of strength to save his previously moderately successful Metaverse? Write us your opinion in the comments!