Paris, September 29, 2023 – The Foundation Tezos announces the launch of a one-year collaboration with the Musée d’OrsayFrance’s leading art and cultural institution. For the occasion, the Musée d’Orsay, in partnership with French start-up KERUoffers its visitors a brand new experience: the digital souvenir, an original souvenir of the Musée d’Orsay and the work of Vincent van Gogh for the ” Van Gogh at Auvers-sur-Oise: the last months “.
Two unique digital souvenirs (NFTs) are available to visitors. The first is a representation of Van Gogh’s last palette, which was lent to the artist by Dr. Gachet in Auvers-sur-Oise (this can be shared in augmented reality using an iOS/Android compatible smartphone). The second is a limited edition digital work (2300 copies) created by KERU, in collaboration with the Musée d’Orsay, inspired by Van Gogh’s paintings. In addition, as part of the launch, the Musée d’Orsay will be offering visitors exclusive benefits during their visit, including the chance to win a “lifetime pass” to the museum.
We’re delighted to offer our visitors the chance to take away digital souvenirs of this exceptional exhibition. An original souvenir of their experience at the Museum that won’t stay on their shelf, but with them in a digital memory box on their phone or computer! We are delighted to have chosen KERU and, more broadly, the Tezos Foundation as our partners for this project, for its model of openness and ecological responsibility, which matches our values and commitments”, declared Christophe Leribault, Chairman of the Orsay and Orangery Museums.
In addition, this collaboration between the Musée d’Orsay and the Fondation Tezos will be enlivened by a series of conferences and educational programs taking place throughout the year, with the shared aim of bringing web3 to the widest possible audience. The Musée d’Orsay has chosen to partner with the Tezos Foundation because it brings together a strong artistic and cultural community on blockchain and for its commitments to sustainable development. As part of this collaboration, the museum will be able to draw on the Tezos network of blockchain experts at Trilitech and Nomadic Labs, to bring its projects to life.
The Musée d’Orsay is entering a new dynamic with the inclusion of web3 projects and its desire to explore Crypto Art projects in the broadest sense. What is Crypto Art if not a brand new art form that aspires to recognition? In addition to the museum’s pioneering choice to integrate blockchain projects into its programming, its teams’ recognition of Crypto Art’s place in the celebration of innovation in art and artistic practice is at the heart of this collaboration,” commented Valérie Whitacre, ‘Head of Art’ at TriliTech.
“We are honored that the Musée d’Orsay has chosen KERU to offer visitors to the Van Gogh exhibition the museum’s very first digital souvenir. Our partnership with the Musée d’Orsay is a demonstration of how blockchain can be a concrete tool for creating unique experiences and strengthening the links between cultural institutions and their public”, said Hélène Quintin, CEO and co-founder of KERU.
This partnership, which follows the Musée d’Orsay’s initial participation in the Web3 Arts and Culture (WAC) Labs Fellowship initiative, is in line with the mission of the Tezos Foundation, which has supported technological innovation in the Art and Culture sector since its inception.
Tezos is an open source project and a scalable, energy-efficient public blockchain for assets and applications. It enables manufacturers, developers and enterprises to deploy applications at low cost. The Tezos protocol, one of the first proof-of-stake blockchains, relies on a global peer-to-peer network and is valued for its long-term scalability, open participation and smart contract security. As a result, Tezos is home to a thriving community of artists, scientists, developers and others who want to create and transfer value frictionlessly in a digital-centric world.
KERU is an innovative company, a pioneer in the creation of digital souvenirs. It works with cultural sites in France and abroad to strengthen their ties with their audiences by offering visitors unique and original experiences. Part of the profits are donated to its partners to help fund impact projects. The company is based at STATION F and is a member of the SISTA Entrepreneure network.
About Musée d’Orsay
Housed in a former railway station in the heart of Paris, the Musée d’Orsay today boasts the world’s largest collection of Impressionist and Post-Impressionist art. Reflecting Western artistic creation from 1848 to 1914, its collections cover all forms of expression, from painting to architecture, sculpture, the decorative arts and photography. The most famous artists are represented: Millet, Courbet, Degas, Monet, Manet, Gauguin and Van Gogh, not forgetting Carpeaux, Rodin, Nadar, Vallotton, Vuillard…In 2022, the museum welcomed over 3,270,000 visitors.
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