Swiss Life goes web3 with a metaverse

The insurance group Swiss Life wishes to participate in theemergence of Web3 “and unveiled a metaverse homemade with a chance to win NFT.

Swiss Lifea leading Swiss-based life insurance group, has announced the opening of its virtual world “Metavers by Swiss Life“.

As innovation and digital are an integral part of the insurer’s strategy, Swiss Life had to create its own virtual space to participate in the emergence of Web3,” wrote the Swiss company’s French branch in a statement.

Convinced of the potential of this new Internet, Swiss Life is making available a metaverse in which visitors can carry out quests to win NFTs. With this initiative, the company hopes in particular to attract new recruits.

Recently, the French Ministry of the Armed Forces also opened a virtual space with the ambition of arousing the interest of young people and recruiting new talent. Public administration, meanwhile, has chosen to rely on a popular metaverse, Decentraland.

Swiss Life has enlisted the help of metaverse specialist Pletory to bring its project to fruition. Its virtual world will evolve “according to user feedback”.

The metaverse offers a new experience, allowing users to discover Swiss Life France in a different, fun way. This universe will evolve and be enriched, over time, to accompany Swiss Life in the development of Web3,” commented Eddie Abécassis, Director of Innovation at Swiss Life.

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