Stellantis has big plans: what it aims for in Europe

Stellantis has announced plans for Europe and North America.

Stellantis wants to be the most profitable car manufacturer in Europe and number 1 in electric vehicle sales in the USA.

Stellantis CEO Carlos Tavares has announced a number of bold goals in presenting the carmaker’s latest strategic plan, including driving profitability in Europe and the goal of becoming the number one battery-powered electric vehicle sales in the United States.

Tavares wants Stellantis’ Europe-wide region, which includes Turkey, to maintain an operating margin of more than 10% by 2030, making the company the most profitable carmaker in the region.

For 2021, Stellantis, which was created just over a year ago from the merger of Fiat Chrysler Automobiles and PSA Group, reported an adjusted operating margin of 9.1% in Europe. Direct comparisons with rival European profitability are not possible, as other car manufacturers report overall results and no regional breakdowns.

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Stellantis is investing in the future

By 2030, Stellantis wants to increase its market share in Europe to 23% from 22.1% in 2021.

Tavares said Stellantis is “ready” to sell only battery-powered electric passenger cars in Europe by 2030. That is five years before the European Union’s proposal to ban internal combustion engines in the region by 2035.

By 2030, Stellantis plans to have more than 60 models of battery-powered electric cars on the market and three gig factories – in France, Germany and Italy – producing more than 250 GWh of battery capacity per year.

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Stellantis also aims to become the world’s number 1 light commercial vehicle sales company, creating a new global division that will drive all van and pickup operations of its Peugeot, Citroen, Fiat, Opel / Vauxhall and Ram brands.

“I want all LCV operations to unleash their massive potential, creating a new division that will work independently in everything from marketing and sales to production,” Tavares said as he presented the automaker’s Dare Forward strategic plan on Tuesday. .

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