Safary raises $2.4M to create the Google Analytics of Web3

Safarya start-up developing a analysis platform for web3 projects respectful of the privacy has just collected 2.4 million dollars from Lemniscap.

Safary presents itself as “the Web3 alternative to Google Analytics”. At a time when the number 1 in search is planning to phase out third-party cookies, the American start-up aims to replace traditional tracking systems without the use of cookies. Its platform can be used to centralize data and measure the results of web3 marketing campaigns, organic content, KOLs and other queries.

On Thursday, Safary announced that it had raised $2.4 million in a funding round led by crypto VC Lemniscap. Arca, SevenX and Big Brain Holdings also backed the company, according to a release.

We’ve built a next-generation tracking platform designed to meet the highest privacy standards while providing valuable insights into the performance and effectiveness of every marketing activity and campaign. We’re thrilled to join forces with Web3’s leading investors to create a more ethical and secure data future,” commented Justin Vogel, Safary’s founder.

The funds will be used to expand Safary’s team and improve its platform, which is currently operated by over 200 players in the crypto ecosystem, including marketers from dYdX or Ledger.

“As the era of third-party cookies draws to a close, the digital marketing and data privacy landscapes are facing a watershed moment. Safary offers a timely lifeline, providing a way to gather actionable information without compromising user privacy,” said Roderik van der Graaf, founder of Lemniscap.

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