A Picard store – © RoyalsBlue.com
The frozen food brand Picard is preparing to launch a NFT collection with a triple ambition : get younger sa target, democratize this technology and acculturate in internal.
Picardthe famous frozen food retailer, is also diving into the Web3 with the upcoming launch of its first non-fungible token collectionreports the JournalduNet.
Starting April 14 and for a period of 9 days, the French retail chain will offer its customers who are members of its loyalty program the opportunity to win 4 separate NFT. Each token, drawn at 400 copiesThis is an “iconic product” of the brand and has a different level of rarity.
With this initiative, Picard, which will soon celebrate its 50th anniversary and launched a transformation plan at the end of 2020, wishes to rejuvenate its target. Like Monoprix, the French leader in frozen food retailing also wants to acculturate internally and participate in the democratization of NFTs.
The objective is to democratize the NFT by making them accessible to the greatest number […] Within our teams, we also wanted it to be a project of acculturation on the Web3 with people who have nothing to do with digital”, confided Nathalie Jacquot, digital director at Picard Surgelés, to JDN.
The company, which has more than 1,000 stores in France, relied on several partners to carry out this project with La Poste Solutions Business and Wagmi Studio, an agency specializing in Web3 that had already accompanied the Casino group. We also learn that the visuals of the NFT were made by students of Gobelins Paris.
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