Philips launches its best performing TVs: how special is OLED+908

Philips has announced its new range of TVs for 2023, including details of a new flagship OLED+ set to arrive later in the year.

The new TV range includes a Philips OLED+908 and OLED 808, covering the full spectrum of TV technology to offer something for everyone, including MiniLED and LCD as well. They also all feature Philips’ Ambilight technology.

Each range will be powered by the latest 7th generation AI P5 processor, promising more power across the board, with enhanced Ambient Intelligence reserved for OLEDs.

Philips OLED808_

The flagship OLED is launched early

The new OLED+908 is at the top. Usually details about OLED+ sets come out later in the year, but in the fall, the OLED+908 will feature the latest META OLED panel, with three-sided Ambilight and a Bowers & Wilkins sound system.

Available in 55, 65 and 77 inches, OLED+908 uses a Micro Lens Array coating and a META brightness boosting algorithm, powered by the new P5, which will enable maximum brightness of 2100 nits. This is a 70% increase over last year, along with wider viewing angles and improved energy efficiency.

The upgraded P5 processor enables other improvements too – a new Super Resolution feature for better edge clarity and object detail and next generation Ambient Intelligence. This allows real-time adjustment of brightness, gamma and colour response of the screen to ensure the best performance, all matched to ambient lighting conditions.

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All this is helped by the new XYZ light sensor, which can measure the colour temperature of your environment. It makes sure the white point of the image on the screen matches exactly the one in your room, in real time, for the best performance.

As you’d expect from an OLED+ model, Bowers & Wilkins is on board for sound with an integrated 3.1 80W soundbar, topped by a Kvadrat Audiomix material grille. You can expect six front-mounted drivers in a dedicated left, center, right arrangement, plus support from a rear-mounted subwoofer and four passive radiators on the rear.

The OLED+908 also launches a new remote with a rechargeable battery (via USB-C) and a motion sensor to detect when the remote has been picked up to activate backlighting.

But that’s not all for OLED. The OLED 808 series adds a new screen size to the Ambilight TV range with the first 42-inch OLED model – joining the existing 48-, 55-, 65- and 77-inch screen sizes.

Gamers will be pleased to see Dolby Vision 4K/120Hz compatibility added to HDMI 2.1 eARC support, plus VRR support for 4K from 40Hz to 120Hz at full 48Gbps bandwidth.

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Sound quality continues to be a consideration and you can expect a 70W 2.1 integrated sound system – 50W for the 42-inch.

Philips OLED808

New MiniLED range

The first model in the new “The Xtra” series, to be launched after mid-year, is the MiniLED 9308 TV in 55″ and 65″ sizes offering an outstanding price/performance ratio.

Positioned below the Ambilight OLED models, the 9308 offers exceptional picture and sound performance, thanks to the P5 Gen.7 processor and a 120Hz, 98% DCI WCG panel that produces 1000 Nits of brightness, as well as a 64W Bowers & Wilkins 2.1 front panel sound system.

Unique and immersive viewing is delivered via the three-sided Ambilight system, and users can enjoy a smart TV experience enhanced by TP Vision.

The premium European design features a very narrow anthracite-coloured metal bezel and a thin strip at the bottom of the screen in black with a brushed finish, matching the finish of the open bezel stand. The design is complemented by the Kavdrat material on the speaker grille.

An introductory second tier of the Xtra MiniLED set, the 9008 series, will be released in 55″ 65″ and 75″ versions, with P5 Gen.7, a 120Hz-1000 NiT panel, a 40W 2.0 audio system and grey-anthracite mounts.

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