In 2020, MrBeast founded MrBeast Burger, a fast food chain that was not really a chain, but rather a series of restaurants that the beast boy took over to use “ghost kitchens” to spread his brand around the world.
MrBeast is now suing the company he worked with for the business venture, saying the quality of the burgers is now so bad that it is hurting his brand. Despite his complaints, the company was unwilling to act, and so he was forced to take legal action.
“[MrBeast] expected its fans to be the recipients of excellent customer service and a superior branded food product,” reads the lawsuit. “Unfortunately, because Virtual Dining Concepts was more focused on rapidly expanding the business as a way to pitch the virtual restaurant model to other celebrities for their own benefit, it was not focused on controlling the quality of the MrBeast Burger customer experience and products. This despite numerous objections from MrBeast, whose complaints about quality control fell on deaf ears. As a result, MrBeast Burger is viewed as a misleading, poor reflection of the MrBeast brand, providing low-quality products to customers that were delivered late, in unbranded packaging, did not contain the items ordered and in some cases were inedible. “
Many witnesses have come forward to claim that the restaurants’ burger quality was simply inedible, which goes against MrBeast’s alleged philanthropic mission behind creating MrBeast Burger in the first place. The only way we can see this as philanthropic is if we think of MrBeast’s wallet as a charitable fund, but that’s what his lawsuit alleges.