Mercedes-Benz unveils an NFT collection via its Web3 branch

Mercedes-Benz NXTthe new Web3 division from car manufacturerwill offer a first NFT collection named ” Maschine “designed in collaboration with the artist Harm van den Dorpel.

Opened earlier this month, Mercedes-Benz NXT is the “house” dedicated to digital objects from Mercedes. On Tuesday, the Web3 branch of the popular German car brand introduced a collection by NFT.

Named “Maschine”, the series of 1000 non-fungible tokens is the result of a partnership between Mercedes-Benz NXT, the Dutch conceptual artist Harm van den Dorpel and the group of collectors Fingerprints DAO.

1/ We can finally announce our inaugural core collection, co-created with generative artist @harmvddorpel and art collectors @FingerprintsDAO. We’re excited to work with giants in this space and would like to share what “Maschine” is all about 🧵 pic.twitter.com/9iOFUxefpr

– Mercedes-Benz NXT (@MercedesBenzNXT) May 30, 2023

Multi-faceted artist Harm van den Dorpel has been at the forefront of blockchain-based art since 2015 […] For Maschine, Harm has chosen movement, speed and perception as his main themes. Each of the 1,000 unique artworks represents a fascinating radial pattern of complex, ever-changing illusions that occur when certain objects rotate and accelerate,” explained Mercedes-Benz NXT.

We also learn that Gorden WagenerMercedes-Benz design director since 2016, worked closely with Harm van den Dorpel.

The drop of the collection, accessible from Europe, will take place on June 7, 2023 at 6 p.m. via a Dutch-style reverse auction on the Fingerprints DAO platform.

Mercedes-Benz NXT subsequently plans to issue two other collections which will form the basis of several other “satellite and peripheral projects”. See the tweet below.

1/ After months of work, we’re happy to be able to offer some insight into the first three core collections of Mercedes-Benz NXT 🧵 pic.twitter.com/wOy56B8XUi

– Mercedes-Benz NXT (@MercedesBenzNXT) May 24, 2023

Last year, Mercedes-Benz joined the consortium Aura Blockchain to take advantage of technologies NFT and blockchain with the ambition of “taking the customer experience to the next level”.

Many automakers, such as Ferrari, Porsche and Renault, have plunged into blockchain. Web3 and launched token collections.

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