Marketing & Gaming2: Ibiza Edition, the forum connecting marketers and digital communities

The island of Ibiza became the meeting point for the community of marketers and digital professionals with Marketing & Gaming 2: Ibiza Edition. This 2nd edition of the professional forum, held on October 17, brought together more than fifty leading marketing and communication experts in our country, both from major brands such as Visa, Universal Pictures, Pepsico, El Pozo, Mas Orangeo Ibercaja, among others, with experts of the most advanced ways to connect with the public.

Organized by Play theGame, a reference agency in gaming and digital communities, the event has established itself as an unmissable event for those seeking to discover new trends in global entertainment, as well as establish a solid network of contacts that will generate real business opportunities.

An environment conducive to exchange and collaboration.

In contrast to the large, overcrowded congresses, this meeting focused on an intimate and transgressive concept, both in terms of content and format. Under the Ibizan sun and with the Mediterranean Sea as a backdrop, attendees enjoyed a relaxed environment that facilitated dialogue and the exchange of professional experiences.

Without the pressure of extensive speaking schedules, professionals had the opportunity to get to know their colleagues in depth, share perspectives and explore possible future collaborations. This philosophy allows each participant to contribute and receive relevant insights, enriching the collective experience through a shared pool of individual knowledge.

The event has a special essence. With this intimate format, it helps to enhance the interaction between brands and suppliers. It is a space where we can connect, learn and explore possible collaborations. Achieving these synergies is one of the strengths that makes this meeting unique.

Alfonso Rubio, ElPozo Digital Marketing Manager

Looking to the future of digital entertainment

The event served as a forum to discuss emerging trends in marketing. Topics such as the importance of digital communities were addressed.

The power of digital communities is very strong today, brands that did not exist a few years ago are leading the preferences of young people as Prime, Nude Project or Vicio to give a few examples and it is thanks to a smart use of digital communities. And this is already seriously affecting the bottom line of brands such as Coca Cola, Levi’s or McDonalds..

Oscar Soriano, CEO of Play theGame

A benchmark in the industry

The success of the first edition has allowed the arrival of a greater number of sponsors for this new edition such as Iberia Express, DeuSens and the Consell de Ibiza that have allowed an event with greater resources and more attendees.

The 2024 edition has reaffirmed the importance of creating spaces to address important issues in depth and without standard speeches. Given the success of the second edition and the praise of the attendees, it seems assured a 3rd edition on the wonderful island of Ibiza in 2025.

What do the attendees think of “Marketing &Gaming 2: Ibiza Edition”:

Our first edition and we were surprised, we did not expect something like this, it is a relaxed format, it is a format to meet people, not only to know the business side but to connect which is the beauty and the most important thing, looking forward to repeat next year..

Álvaro Monzón, CEO and Co-Founder of DeuSens

M&G 2: Ibiza Edition has once again been an excellent opportunity to reconnect with industry colleagues, share knowledge, collaboration opportunities and views on new communities and the best way to present yourself in a relevant way to them. And all within an environment and organization conducive to those close and open conversations among all participants..

Javier Perales, Senior Brand & Product Marketing Spain and Portugal at Visa

The second edition of Marketing &Gaming Ibiza has been an extraordinary experience. The quality content from the hand of the great professionals of the sector has allowed us attendees to acquire knowledge of high value. And the ease of networking generated, has led to fluid and dynamic connections between attendees.

Marta de Manuel, head of CRM at AMKT