Lexus returns as title sponsor of the Esports Awards

The vehicle brand, Lexus, has partnered with the Esports Awards for the sixth consecutive yearreturning as the title sponsor of the ceremony at its Los Angeles event. Lexus will present the award winners to the Sports Content Creator of the Year and Sports Organization of the Year. In addition, the Esports Awards ceremony will feature. customized Lexus vehicles during the live broadcast on November 21.

The Esports Awards will also include a “Lexus Lounge” at the ceremony. According to a press release, the lounge will host the red carpet of the Esports Awards and the Glambotin addition to other activities. Esports Awards noted that the lounge is intended to offer guests a place to relax, socialize and have a drink upon arrival.

This is the second Esports Awards ceremony in 2024, following the one held in Riyadh, Saudi Arabia, in August. The event, which crowned VALORANT as Esports Game of the Year, has separate categories from the Los Angeles event. The August ceremony was created following a three-year partnership between the Esports Awards and the Esports World Cup esports festival, backed by the Saudi Arabian government.

At the time of the announcement it was revealed that a second awards ceremony would take place in London, but it was changed to Los Angeles in October.

We are honored to have such an important partner return for the sixth consecutive year, and Lexus’ commitment to our community is truly remarkable. They have been and continue to be an excellent partner; we are honored by their continued contribution to elevating our event to new heights each year.

Michael Ashford, Executive Director, Esports Awards