Guild Esports and Sky UK launch new campaign

Guild Esports and the telecommunications company Sky UK have launched a new campaign to raise awareness of the verbal abuse faced by female esports players.

The campaign #NoRoomForAbuse will take place on various social networks such as Twitter, Instagram, TikTok and Twitch. Sky and Guild will also be in charge of securing influential talent for the campaign.

The campaign, which runs independently of the existing partnership between the companies, began with videos on social media highlighting the gender-based verbal harassment faced by female gamers when playing online. The videos take place at an event with influencers and media outlets at the. Sky Guild Gaming Centre in which male participants played a game while being subjected to insults.

In addition to the video campaign, which also features influencers Stephanie Ijoma and Elz the Witch, as well as Twitch streamers Sunpi and Danielle Udogaranya, Guild and Sky also conducted a survey for the initiative.

The study, which surveyed more than 4,000 gamers, revealed that 49% of female gamers have experienced some form of abuse or harassment when playing or streaming online. This figure rises to 75% for those between the ages of 18 and 24. In addition, 27% of respondents feared being attacked in real life after receiving online threats while playing.

In the release, Guild says Sky has provided funding for the campaign. The funding is complementary to the existing partnership between the company and Guild Esports.

Jasmine Skee, CEO of Guild Esports

Improving opportunities for women in esports is a key commitment of our partnership with Sky. While there is still work to be done, we are proud to be at the forefront of encouraging greater female participation in the industry and creating an inclusive gaming community.

We hope that by raising awareness of the abuses affecting female gamers through our #NoRoomForAbuse campaign, along with a collective effort of advocacy and education, we can make real progress in creating a better gaming experience for all.