Guild Esports and Sky launch a Fortnite map

In “Speed Showdown,” players will compete with content creators in a series of on-map challenges. The winners will receive prizes from Sky Broadband, and the highlights from the broadcasts will be promoted through Guild Esports and Sky’s social media channels..

The Fortnite map was created by Guild Studios., the organization’s creative services and production division, in in collaboration with the videogame studio UMI Games. According to a statement, the division intends to use the launch of Sky City ‘to reinforce its position as a leading creator of innovative gaming environments.’

Fortnite continues to serve as a platform for brands to create projects in the video game and eSports sector. In recent months, brands such as Manchester City, Whataburger and Dairy MAX have used the game for various marketing initiatives.

We are delighted to partner with Sky Broadband on the launch of Sky City in Fortnite. This is the new frontier of digital marketing, with users active and engaged with authentic brand experiences. We can’t wait to see players enjoy the many unique elements we’ve woven into the map and be part of a project that connects and entertains.

Jasmine Skee, CEO of Guild Esports