Google settles $5 billion lawsuit over tracking users in incognito mode -.

Right now it is safe to assume, unless you live in the woods like Captain Fantastic, that you are being tracked by some company. Your data, along with billions of other Internet users, is being collected so you can get more appropriate ads and inform companies what they need to do to best reach you.

Something that seems to keep you from collecting data, however, is incognito mode or private mode in a browser. Google, however, did not seem to think that private meant private, and followed users anyway.

This led to a lawsuit in 2020, a lawsuit that accused the tech giant of tracking users without their knowledge. While Google tried to get the case dismissed, this year it settled the case out of court for a whopping $5 billion.
We’ll have to wait and see if Google stops tracking users in private modes, but if you really want to keep your browsing habits to yourself, you may have to up your game.
Thanks, BBC.