Electronic Arts, a key figure in the growth of the videogame ecosystem in Madrid, hosts El Tardeo de Madrid in Game at its new offices

‘Madrid in Game’Madrid City Council’s initiative to promote the gaming industry in the gaming, will be held next June 25 a new edition of its well-established event of inspiring talks and networking for professionals in the videogame sector, El Tardeo de Madrid in Game. This time, and before the summer break, the meeting will take place outside the Campus del Videojuego, concretely at the offices of Electronic Arts (EA)one of the global giants of interactive entertainment, which will star in the June issue.

For this occasion, El Tardeo will feature Sam Rivera, Senior Producer at EA SPORTS and leader of Foundationsthe team in charge of gameplay, rendering and audio in EA SPORTS FC 25. Together with Rivera, who will connect to El Tardeo from the EA SPORTS studio in VancouverOther local developers from Electronic Arts Spain will also be present, who will highlight the work being carried out in the Madrid offices in relation to this game, which has become an icon of soccer simulation.

It will not be the first time that the company collaborates with Madrid in Game: in January 2024, Jorge Bravo-Hernandez, Sr. Production & Studio Director, Electronic Arts España participated as a speaker at this same event in an edition that took place at the Experience Center of the Campus del Videojuego. This remarkable interest in and commitment to the local ecosystem underlines EA’s involvement in the development of the video game industry in the capital, as well as its strategic commitment to the city..

14,000 m2 of office space and hundreds of people: ElectronicsArts in Madrid.

The meeting will take place in the impressive historic building that houses the offices of Electronic Arts in Madrid, a former gas factory of the Sociedad Gasificadora Industrial rehabilitated by the renowned architect Norman Foster. It is a space of 14.000 m²which has the capacity to accommodate hundreds of professionals game development professionals – including engineers, producers, graphic designers, linguists and sound specialists – who work to provide more than 150 localized releases per year in more than 30 countries in Europe, the Middle East and South America..

Electronic Arts is one of the most influential companies in the industry worldwide. Founded in 1982 in California, U.S.A., it brings to life some of the most popular franchises in video game history, such as the sports titles EA SPORTS FC, Madden, SSX or historical sagas such as The Sims, NeedforSpeed, Battlefield, Dragon Age, Medal of Honor, Titanfall or DeadSpace, among others.

The Madrid headquarters not only centralizes key operations, but also leads areas of videogame development for next-generation consoles. In recent years, it has gone from localization at the European level to working in areas such as quality control around the world or having part of the EA Tiburon studio in Madrid. In addition, EA collaborates closely with universities and training centers in Madrid with the aim of boosting local talent.

Electronics Arts is a clear example of the trend in the video game sector in Spain, with a record turnover in the last year of more than 2,408 million euros and an increase to 22 million players. The opening of their new headquarters in Madrid, where they were established in 2018, has also brought with it the generation of hundreds of new jobs in the city.We are proud that this type of company is established in the capital, generating employment, impact and developing an industry of the future in Madrid.

Ángel Niño, Councilman of Innovation and Entrepreneurship of Madrid

The Madrid in Game Tardeo, which will return in September after the summer season, has already brought together more than 2,250 attendeespositioning itself as a benchmark, dynamic and influential meeting where Madrid continues to grow as a new great capital for the video game industry, esports and gamification..